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Hospitality customer feedback experts

Turn Feedback Into Action

We don’t just deliver data - we deliver insights that drive performance. From AI-powered surveys to mystery shopping and review monitoring, we tell you what the feedback means and what to do about it.

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This is what we love

Mystery Customer

Profiled to your business - our mystery customers are ‘real customers’ providing genuine experiential feedback - still one of the best research methodologies to understand the reality of, and provide high detail of, the customer journey.

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Introducing our AI-powered survey platform

Active Insight

AI-adaptive surveys that understand how your guests actually think. Asks better follow-up questions automatically, delivers actionable insights without the admin. No survey building, no spreadsheet decoding - just the answers you need.

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We are part of your team

Reporting & Actions

All clients enjoy bespoke reporting - dashboards, PDFs, online portals & galleries. We also bring in internal KPIs & social media feeds to allow a one stop shop. But we don’t just report numbers, we suggest solutions, actions & act as an extension of the client team.

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Our Services

What we can do for your business

Active Insight

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AI-powered adaptive surveys that ask smarter follow-up questions based on each response. Richer feedback, actionable insights, no survey admin required.

Mystery Customer

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Real customers providing authentic experiential feedback on your customer journey. Includes brand compliance audits, competitor benchmarking, and video mystery shopping capabilities.

Online Review Collection

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Aggregate reviews from all major platforms into one dashboard. AI-powered analysis uncovers trends, sentiment, and competitive intelligence from your online reputation.

About Us

We’re a market research agency specialising in customer feedback for the hospitality, leisure and retail industries. We use a blend of methodologies - from AI-powered surveys to mystery shopping - to give you a complete picture of what your customers experience and what you should do about it.

  • AI-Adaptive Surveys
  • Mystery Customer
  • Online Surveys & Review Monitoring
  • Advanced Analytics & Insight
  • Bespoke Reporting & Consultation
  • Actionable Recommendations
More About Us
Service Monitor

Why Choose Us

There is more to working with Service Monitor than simply delivering programmes. We don’t just throw data at you, we turn numbers into real stories and recommendations for positive change. And we just love it when we hear about these things happening. It makes our work seem so much more worthwhile.

“I like it that I have a relationship with you and not just an online portal” said a client recently.

We see ourselves as an extension of your team. We much prefer to be out and about forging strong relationships whether that be face to face, visiting venues or presenting in meetings rather than just uploading numbers to a dashboard.

Our Projects

Case Studies

What our clients say

Testimonials

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2023 was a year of challenges and successes, and we couldn’t have achieved our goals without the constant support, tireless efforts, and exceptional dedication you provided.

I am truly grateful for the collective work and invaluable contribution of each member of the Service Monitor team. Your commitment to excellence was evident at every stage of the development of the 2023 surveys. The quality of your service and attention to detail exceeded my expectations, and I am thrilled to have the opportunity to work with such a dedicated team.

Here’s to a new year filled with exciting opportunities and ongoing collaboration. I look forward to what the future holds, and I am confident that together we will achieve new milestones in 2024.

Yuliana Daniela Camacho Gonzalez

Compass Group España

The team at Service Monitor are true champions of customer service.

They provide Fuller's with real insight across both business to customer and business to business programmes; all presented in a compelling and personalised way.

Nick Corden

Fuller, Smith & Turner

We have worked with Service Monitor for a long time and developed our mystery reports to match the changing expectations of customers and styles of our businesses.

The reports are invaluable and form part of how we measure the customer experience, the themes where we develop new customer experiences, as well as identifying where we need to be improving our overall offer. They form part of our metrics on customer response and allow us to gain insight in a way we can’t by other methods.

Angela Barlow

Training Manager, Shepherd Neame Ltd

Service Monitor triggers change.

They have an incredible knack of getting to the very nub of what a customer thinks and understanding the impact on a business. Critically they then give good clear no-nonsense advice on what needs to be done.

The team at Service Monitor have been an integral part of my strategy in all senior roles I have held in the hospitality business.

Elton Mouna

Managing Director, Remarkable Pubs

Service Monitor instantly got to grips with the nuances and challenges of our business and helped us forge a successful customer feedback strategy.

We have improved usability of our system for both customers and operators alike, which has seen our response rates increase three-fold. The technical support and monthly reporting has been great too!

David Tester

Head of Marketing, Compass Group UK & Ireland

Companies we have worked with

We’re proud to have long working relationships with some of the best-known brands and businesses in the UK.

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Let’s talk about measuring and improving your customer experience.